Teaching Philosophy

For the Spring 2018 Semester, I can be found in GHH 304 from 100 to 200 on Monday and Thursday. Please email me if you need to get a hold of me outside of class time.

I have set up this section for students to use as a resource for each class I teach. A prospective student can read an overview of the courses and view past student projects as well as see objectives and outcome goals for the semester. Current students taking a course will have all project handouts as well as a schedule for each project all available here.

Brand Identity

Branding is the visual application of a company's mission and narrative. Through the design process, the visual needs to tell the clients story are identified and applied to a range of formats starting with a logo system. Students then expand this brand concept and design into a series of practical applications including, but not limited to, stationery, standards manual and potentially web interface, packaging, menus and brochures, or even environmental components. Students should expect to develop multiple brand solutions and applications during the semester. (3 credits) Spring.

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Above is Corporate Identity project
by Ye Lin Spring 2017


Fulfills a course requirement in the Graphic Design Core Concentration The study of typographic form builds on the principles established in DSGN 100 and expands into the study of letter form anatomy and structure, type classification, and fundamentals of application in various contexts. The intellectual and psychological impact of typographic composition when presented alone or in combination with image is explored. Historical forces that motivated advances in typographic imaging are discussed. All projects are developed to industry standard presentation level with an emphasis on basic craftsmanship skills.

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Above is Glyph Manipulation project
by Elizabeth Autumn 2010

My overall passion for teaching is equal and will at time surpass my passion for the work I develop as a professional designer. Working with clients demand a certain set of skills that compliment my teaching methods. Teaching demands a degree of execution that amplifies those design skills. Both of course have design as a common denominator yet can be placed on a different spectrum of design. I have always felt for me to be a successful teacher, my methods as a professional designer must work themselves into my lessons and projects I have developed throughout the years. While completely understanding the importance of a ‘bubble‘ placed around the education and handling of a student and their work, it is vital to to understand what they will face once outside the confines of the classroom. I work to carefully create this space where a student is exposed to real world environment problems while still giving a certain amount of leeway that allows for a student’s ambitious solution to work well beyond what may be allowed under stricter guidelines and limitations of a client.

Click to Read My Philosophy of Teaching Statement