Tweaking the letters of five words and force their appearance to take on the characteristics of that word meaning. Then work in a sentence or definition that balances a 7x7 canvas.
This project will familiarize yourself in how type can be used. Type is an important element in every design, often the most important. The size, weight and style you choose can make your design work or fail. But type can be used in other ways besides being seen as a block of text. Letters and lines of text can be used as design elements that are taken out of a readable format. Still legible and read as type but no longer in a sentence form or paragraph reading.
In this project we will begin to break apart each individual glyph [ these are what individual letters are referred to ] and see how far we can tweak each letter form before they no longer become the glyph they once were. Some ideas you develop will benefit from a sans face. Some will become a stronger finished piece utilizing a serif. Some might need to start as all caps, some may need to begin as all minuscule [ lowercase glyphs ]. Don’t type out your word in Myriad or Times and just start working. Think about your ideas and look at potential typefaces that may work. It will be perfectly acceptable, actually expected to start with a typeface and realize once a direction is being executed, another face would serve the design stronger. Go back and recreate using another face.
The project is to create five designs, each having its own theme yet all tying into one another through a common element/feel. Not a series per se but a common direction. Think of this upfront when choosing your words. The direction a particular word has could find it’s finished piece very different from the other four. No images may be used and no color - not even gray scale. These cards will be strictly black and white.
You will find the definition for each word. Each will have its own postcard and will be designed in a way that a person viewing these designs after can see the word being portrayed as the definition suggests. For example, if you had the word small or tiny, the text of the word could be tweaked in a way that showed the word being dominated by its definition or sentence.
The final trim size will be 7” x 7”. Keep in mind that all five should be unique yet seen as a set of cards. You will print the designs on heavy stock. Not copy paper. You will also submit your finished pieces as a PDF.
build on your knowledge of illustrator and learn the basic tools of the program
- pen tool proper use, minimal anchor points
- layers naming & organization of files
- outlining fonts
- the direct selection tool
- rotating and proper scaling of text
- adjusting art boards
- changing color modes & creating swatches
- utilizing the color slider to customize colors
- adjusting leading, tracking & baseline
- fill & stroke on shapes
- pathfinder tool
- align palette
- text fill clipping paths
- typing on a path or fill
- setting up preferences scale strokes & effects
you will be more familiar with the intricacies around individual glyphs and look at each glyph as an art form rather than a readable letter
you will know what characteristics a serif and sans face has over the other and why one is a stronger choice than the other
you will be able to balance a small composition with limited elements and learn to tell a story with a design to a viewer using only the design itself
you will also complete this project using only two colors and understand the difference between process and spot color
you will have learned about paper weights and how to properly set up a document with bleed and trim marks
For Today's Class
We will begin by looking at illustrator and the tools that will be required for this project.
- work on choosing your five words and begin thinking how the word can mimic the definition
- start thinking how you will break it down and manipulate the glyphs in your sketch book - You will be asked to work multiple type treatments for each of the five words [ minimum of 3 for each word ].
- prepare to explain your ideas for each of the five words next class