Project One : Glyph Manipulation
This project will familiarize yourself in how type can be used. Type is an important element in every design, often the most important. The size, weight and style you choose can make your design work or fail. But type can be used in other ways besides being seen as a block of text. Letters and lines of text can be used as design elements that are taken out of a readable format. Still legible and read as type but no longer in a sentence form or paragraph reading.
Project Two : Tour Poster Design
How can you arrange information into a balanced and intriguing design fitting together the words and sentence structure like a puzzle. This is a two step project. One, is it interesting enough to make someone stop and look at it? And two, can it be read easily enough once you have that person’s attention? How do they take in the information and process it and what keeps their attention?
Poster project by Chengjie : Autumn 2010
Project Three : Magazine Cover and Spread Design
This project will give you control over the identity and branding of an established publication. Utilizing the same page size, the margins and bleeds will be measured and implemented into the new layout. The brand and logo will not be redeveloped however everything else including photopgraphy, tone, typefaces and amount of text is at your discretion.
Magazine project by Nicholas : Spring 2015
Project Four : Cube Type Specimen
create a type specimen block paying homage to one particular typographer by you and developing a 5 x 5 x 5 cube. One typographer, one of his/her typeface while utilizing styles. This project will now expand your overall awareness of the uniqueness from glyph to glyph within a particular typeface but also the subtle differences from typeface to typeface.
Poster project by Kyrie : Autumn 2012
Project Five : Street Signage Redesign
This project will pull together all the knowledge you have obtained throughout the semester’s projects. It will force you to work with the functional/aesthetic line in obtaining a legitimate solution to an everyday issue. You will choose five current road signs that cause confusion through poor type treatment and redevelop the text layout bringing a pleasant balance and easy to comprehend the sign’s intention.
Signs designed by Pentagram. “New Yorkers shouldn’t need a Ph.D. in parking signage to understand the law,” expressed Councilman Daniel R. Garodnick. In 1967, Mayor John V. Lindsay said, “Some of the signs are so bad that a motorist could be ticketed while stopping his car to try to figure them out.” link to article