Each project will have specified due dates during the course of the semester. The outline for each project will follow a tight and rigorous schedule with milestones that should not be ignored. These milestones that will be set during the course, should be followed closely. As each aspect of a project relies on one another, falling behind will cause major delays in the implementation of your rationale and solutions. More importantly, not receiving critical feedback and having proper time to digest the criticism, will hinder your ability to improve and further your skills. Throughout this course, you will rely on external criticism and feedback. The subject matter of each piece is intended for people to read and engage with your design. So everyone, anyone, can be of great help to your design. Understanding where to place the importance of often conflicting feedback is crucial and a skill that will strengthen during the course.
Understanding the importance of methods in printing and the software used to develop the end design pieces will be covered in more depth as the semester progresses. Each project that will be designed in class will differ just as each student will have different taste and subjects. Because of this, it will allow for a much diverse range in projects that will at times have different students being pushed in opposite directions as their project demands. Never does a one set of rules govern design, yet, the process and approach often will. Certain rules can be broken and yet some absolutely should not. Learning the limitations in the process will allow for creative solutions as each of you strive to develop a truly unique design.
Each assignment will be developed on screen and accompanied with multiple prototypes. Printing out your designs and seeing how they look off screen is vital. The contrast and quality of images and color along with type readability without the back glow of the screen, can only be perfected with prints. You will be asked to use software you have already used in previous courses and throughout this semester your knowledge will be strengthened.
This class is about problem solving but more importantly understanding your content. Knowing how your design will be interacted with should be a given in the equation. How to deliver it is the main problem. Allow the content to mold your solutions. Do not force an idea that does not go with the content.
Projects will be handed in with specified due dates. We will begin working on the next project straight away. This will ensure ample time during class to on your designs and receive feedback right away. Craftsmanship will be just as important and you will need to take this into account when allocating time and resources. Brand new blades at your disposal, long and sturdy straight edges and of course a large cutting mat will be tools necessary.
Please come to each class prepared to show progress with the current project. Be sure to have continued your work outside of class and arrive with a substantial amount of work to show. Pay attention to the project handout and check the milestones outlined in the time line.
Just as in other design classes and projects, the first solution seldom yields the strongest result. Taking your design off screen and looking at your solutions in the proper environment is important. You will be printing often and your final print will require the appropriate paper stock. Be sure to have multiple printing options to make the most effective choice. Your rationale and executions will evolve over time and you must document this progression. Your layouts should be printed and placed in your sketch book with notes written over your printed pieces. You must keep track of feedback. Not only from classmates and myself but from other people who will provide invaluable insight into your layout solutions. Each project has a different target so finding many different angles of interpretation will be helpful in the development of your overall design piece.
On crit days, do not expect to come in class and print out of your work before the crit begins. Class crits will begin immediately so all students have ample time to show their work and receive the critical feedback from fellow classmates. Then when time allows, the remainder of class will be spent reflecting and absorbing the criticism. You will decide which feedback will be useful and which will be set aside. Then look at how this feedback and insight can help strengthen your project. These crits are vital to learning how one can articulate reasons for their design choices and re-evaluate those reasons. Please do not miss classes when a crit is scheduled.
Projects are due on their date without any exceptions. If you miss a due date, your project will be docked a full letter grade for every class that passes. No exceptions. You will find that these projects will require work done outside of class time. Please balance your work and do not fall behind. You may resubmit any project for grading except for a project handed in late. You will have until the last week of classes to resubmit any project.
It is recommended a total of four to seven hours a week will be spent working on projects outside class. You will gauge rather quickly how much time will be needed outside of class to complete and progress your ideas and concepts. As in many aspects of life, there is not an exact formula for creating a piece or learning a subject matter.