Non Profit Identity
Develop the identity for a non-profit organization which will include the logo, stationary system, digital newsletter for mobile devices and printed brochure.
In this project you will be developing the identity of a non-profit corporation. From the logo development to building a set of rules that will echo across multiple elements of the entity, a style guide will emerge for the corporation. To solidify and build on this identity, you will be asked to design a stationery system, that includes a letter head and envelope, two business cards, one for the ceo and one for the secretary, a brochure and a newsletter mock-up for a mobile device. Standards for today’s screen resolutions will be used for this.
The last part of the project will be developing a style guide that explains to a designer what rules they should follow. Regardless if in print or digital, both cmyk and rgb values as well as pantone spot colors will be provided. The type of imagery and typefaces used will be explained. How the logo and usage will be explained thoroughly.
At the conclusion of this project, you will have created an entire set of rules and systems for a company entity. The style guideline will be implemented through a variety of both print and digital pieces. You will understand the importance of consistency for building a brand and how these rules are enforced in different mediums. You will better understand this transcendence from print to digital and how the colors will significantly alter between monitor and paper. How to control that shift and methods of continuity will be learned.
For Today's Class
Brief introduction of the project then research.
- start researching non profit organizations - pick one with no existing or weak branding
- start looking at their material and familiarize yourself with their cause and efforts
- take note of other organization similar and their brand