This ad was developed for the October 2013 issue of Rhode Island Small Business Journal.
The design was to engage with readers about the services that Waste Xpress provided and how it impacts the environment. The design used easily identifiable items and developed flower from the waste. This design became a sticking element for future designs and a commercial and website was developed around this concept. The ad which was to run for three months ended up staying on the back cover well over a year.